In 2016, over 50% of US restaurant IT-decision makers claimed they would devote their funds into technology that would improve customer relations. Diners have desired convenience and customization in the recent years and restaurants are aiming to provide faster service and many different products. Restaurants have been using social media advertising to attract wider and niche customer bases. Targeting mobile users, website audiences, and third-party data are just a few of the ways that restaurants have been gaining access to a larger audience as competition between restaurants increase.

Key Takeaways:

• There are a number of ways to increase the relationship between customer engagement and guest loyalty within a business and now investors are planning to do that with technology.
• One strategy is for the lure of mobile users and this can include mobile apps for a variety of uses but the users that have not logged in within the last 90 days should be a primary target.
• There are a variety of people that use websites for particular food joints, including those that order food online and those that have loyalty programs.

“To expand your customer base, you should maintain a balance between reaching lookalikes and more prospecting audiences built off of platform targeting options like keywords or niche segments from third-party companies”

Read more: https://www.qsrmagazine.com/outside-insights/how-reach-diners-social-media-ad-targeting