Published March 11, 2016

How Ugly Produce is Changing the Game

Whether we realize it or not, we live in a world that greatly values the way things look. This makes sense, of course, as we are a visually-based society and are often flocking to the thing that is the shiniest. We favor those who have beautiful features or who dress well. The best businesses are housed in the nicest looking real estate and the most expensive pieces of technology are sleek and visually pleasing. One thing you may not have noticed, however, is that this mentality has also bled into how we look at the food we eat. Fresh produce that tastes perfectly great, can be deemed to look “ugly” and tons of these aesthetically unappealing vegetables and fruit go to waste every year. However, if we broke down our expectations for fruits and vegetables and accepted produce of all shapes and sizes we can put a huge dent into our hunger problem. If you are looking for a way to make a change in your restaurant, read this article today to learn how uglier fruits and vegetables are making a comeback in the food industry.

Read the full article here: From Ugly to Hip: Misfit Fruits and Veggies Coming to Whole Foods