Published January 14, 2015

How to keep your regulars coming back

Regulars are incredibly important to your restaurant business. You could have the hippest, craziest style and food choices to attract customers, but if you can’t keep them coming back your business will fail.

A survey found that between 60 to 75% of sales on average are attributed to regulars, so you need to do what you can to make sure your customers happy. Here are a few tips to help you show them that your restaurant is worth returning to.

First impressions mean a lot, so always greet your guests to ensure they feel welcome. This is especially important for regulars because if they’re recognized it strengthens the bond between them and your brand. If you can, get to know them by name and have a genuine conversation once in a while. Become part of their life.

Toss your regulars a freebie once in a while, like a drink or an appetizer, or maybe some memorabilia. Everyone loves getting free stuff. On that same note, send out discounts for birthdays or special events.

If you have a social media presence (and you should!), make a habit of interacting with customers on it and answer questions and concerns. Taking the time to do this can make a bigger impact than you might realize.

Maybe next time they’ll bring a couple friends!

Read the full article here: 6 Tips To Keep Your Regulars Happy
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