Published December 1, 2014

Let’s taco-bout season passes

I’ve heard of season passes for amusement parks and ski hills, but restaurants?

Taco Republic, located in Kansas City, is offering season passes for $175 via their website. Pass holders get their choice of 3 tacos, chips, and salsa every day beginning December 5th. The offer goes through March 5th and also includes $3 Casa Margaritas on Thursdays. The passes are valued at up to $1,100.

The idea is fascinating to me. It’s a creative way to get your restaurant noticed, and you can be sure that season pass holders will likely drag their pass-less friends along for a meal now and then, and that means more revenue during what might otherwise be a slow season.

You could even take it a step further and offer prizes to the most frequent patrons. This new strategy could really take off. Good luck, Taco Republic!

Read the full article here: Taco Republic offers ‘season pass’
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