Published December 14, 2015

McDonald’s All-Day Breakfast is Doing Great

It looks like McDonald’s gambit to improve their sales with all-day breakfast is paying off, at least initially. The NPD Group conducted a receipt harvesting study that concluded that breakfast items contributed to increased lunchtime sales and an influx of new buyers for the restaurant. All-day breakfast also appears to be increasing the amount customers spend at McDonald’s. Customers who bought non-breakfast items along with breakfast food at the same time contributed to an increase in check size.

Read the full article here: So Far, McDonald’s All-Day Breakfast is a Success