Consumers are willing to embrace emerging technology. This is according to a new study that was done. Oracle announced the findings of two research initiatives that was aimed at identifying consumer attitudes towards new technology and how their implementation will shape consumer behavior in many years to come. People want technology that they can feel in control of.

Key Takeaways:

• Oracle announced the findings of two research initiatives aimed at identifying consumer attitudes to new technologies and how their implementation will shape consumer behavior in the years to come.
• Insights from both initiatives highlight that consumers are most willing to engage brands with new technology if they feel that they are in control of their experience.
• Still, the report finds that guests want a continued human connection with their food and beverage and hotel brands of choice, despite the emergence of new technologies

“33 percent of restaurant and 72 percent of hotel operators say that guest recognition via facial biometrics will be in use within the next five years.”

https://www.qsrmagazine.com/news/study-consumers-willing-embrace-emerging-technology