Published December 24, 2015
The 5 Most Notorious Marketing Campaigns of 2015
2015 was a year filled with many restaurant marketing campaigns that drew headlines and online clicks. Perhaps the most successful marketing coup of 2015 was Burger King’s offer to McDonald’s to create a “Peace Burger” that combined parts of the Whopper and the Big Mac. McDonald’s wasn’t interested, but Burger King ended up partnering with Denny’s Krystal, Giraffas and Wayback Burgers to produce a Peace Day Burger that was given out in Atlanta on Sept. 21.
The other ad campaigns that drew the most headlines stirred up at least a little bit of controversy. Carl’s Jr. continued its tradition of racy burger ads featuring scantily clad models, which generated some blowback but also a lot of interest in the chain. While Carl’s Jr. was being intentionally provocative, Starbucks probably thought no drama would be caused by their minimalist red holiday cup design. They were incredibly wrong, and the simple red cups became a symbol of the alleged “War on Christmas” for some evangelicals. The scandal, while undoubtedly annoying to the chain, earned them a ton of free publicity. All press is good press, after all.
Read the full article here: 5 Memorable Marketing Moments of 2015
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Published December 24, 2015
The 5 Most Notorious Marketing Campaigns of 2015
2015 was a year filled with many restaurant marketing campaigns that drew headlines and online clicks. Perhaps the most successful marketing coup of 2015 was Burger King’s offer to McDonald’s to create a “Peace Burger” that combined parts of the Whopper and the Big Mac. McDonald’s wasn’t interested, but Burger King ended up partnering with Denny’s Krystal, Giraffas and Wayback Burgers to produce a Peace Day Burger that was given out in Atlanta on Sept. 21.
The other ad campaigns that drew the most headlines stirred up at least a little bit of controversy. Carl’s Jr. continued its tradition of racy burger ads featuring scantily clad models, which generated some blowback but also a lot of interest in the chain. While Carl’s Jr. was being intentionally provocative, Starbucks probably thought no drama would be caused by their minimalist red holiday cup design. They were incredibly wrong, and the simple red cups became a symbol of the alleged “War on Christmas” for some evangelicals. The scandal, while undoubtedly annoying to the chain, earned them a ton of free publicity. All press is good press, after all.
Read the full article here: 5 Memorable Marketing Moments of 2015
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