Published March 17, 2017
The New Approach to Dayparts
Dividing the day into different parts is called dayparting, a multi-billion dollar practice that has become quite common in the restaurant industry. Taco Bell invented the fourth meal over a decade ago to satiate midnight munchies. Meanwhile, McDonald’s and Jack in the Box now serve breakfast 24/7 at their locations. Millennials are the biggest purveyors of dayparting.
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