Published February 18, 2015

Top Tips for Attracting Millennials to Your Brand

With 80 million consumers in the millennial market, businesses are in constant competition for millennials’ money. Knowing how to attract members of this market will be beneficial to your bottom line. This article at Fast Casual describes six strategies to lure millennials to your brand so your business can benefit from the predicted three percent growth next year.

When it comes to food, millennials are all about unique flavors and different takes on old stand-bys. Asian flavors are in demand as well. Food that is locally sourced and sustainable is a huge trend, spurred on by a passion for environmentally sound practices and an interest in healthier lifestyles.

The fast casual industry has seen an increase in sales, and that has other restaurants rebranding to compete. The ability for consumers to customize their menu and dining experience with the use of technology like online ordering and mobile apps is alluring to savvy millennials, as well as build-your-own food options.

For more, read the full article here: 6 must-do strategies attracting millennial diners
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