McDonalds got a new CEO in 2015 and since that time has more than doubled the profits rolling in. But, after a couple of years of hardships, the profits experienced were still far short of the full potential. With 2018 coming around the corner, McDonalds will proudly head into the year without those debts and with more profits to hit their bank account. It is looking good for the restaurant chain and this may very well be the best financial year the brand’s seen in some time now.

Key Takeaways:

• The company was restructured into established markets, high growth markets, and foundational markets.
• McDonalds made changes to their menu ranging from eliminating high frutcose corn syrup in their products to using cage free eggs and fresh beef.
• The company introduced mobile ordering, kiosk ordering, mobile payment, and delivery services in thousands of stores this year.

“This past year has been one to remember for the fast-food giant.”

Read more: https://www.qsrmagazine.com/finance/why-2018-could-be-mcdonalds-best-year-ever