There’s no doubt the food service industry is changing. Most restaurants and bars are integrating modern technology in every aspect of the business, but some are going the extra mile and changing their business models entirely. They’re doing things far differently than tradition dictates, and the results are promising.
A restaurant recently opened in Philadelphia called William Street Common. Owned by Avram Hornik, it’s meant to be a sort of “indoor beer garden” where guests sit at communal tables and enjoy good food and craft beer. He pays every employee at least $15/hour and offers health insurance and paid sick leave, and does not require customers to tip.
Hornik wasn’t a fan of the traditional business model and cited concerns over tipping practices as his reasoning. Instead, a 20 percent service charge is added in to the price of all beers which he sells for an even $6, and that extra money is distributed to the employees.
William Street Common isn’t the only restaurant that has changed the tipping game. Several others across the country are adopting the model and they’re seeing some huge benefits such as an increase in customers, lower employee turnover, and happier and harder working staff. It’s worth considering!
Read the full article here: New Restaurant Gets Rid Of Tipping, Pays Every Employee $15 An Hour
Spring Has Sprung! April Marketing Ideas
April is just around the corner, and that means eggs, chicks, and bunnies are springing up in restaurant windows to greet longer, warmer days. Easter isn’t the only day worth celebrating in April though. RestaurantNews.com has a great article full of marketing ideas you can use to bring people through your doors next month.
Did you know that April is both National BLT Sandwich Month and National Grilled Cheese Month? If you have these sandwiches on your menu, consider offering a special promotion. It’s also Jazz Appreciation Month, and I could definitely see a jazz-themed cocktail going over well at a classy bar.
April 1st is not only April Fool’s Day (you could get creative there), it’s also National One Cent Day. Bring in customers with a buy one, get one for a penny deal. Bars won’t want to forget about April 7th – it’s National Beer Day!
For the full calendar list, check out the full article here: Restaurant Marketing Ideas for April
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