Breakfast offered all day is an expensive venture for many restaurants and is the main reason why these types of offerings are relegated to Sunday brunch times. New research however is finding a rise in brunch goers on Saturday’s as well. So for restaurants that want to build a brunch following they need to create a unique offering including dishes that people can’t find elsewhere. It is also smart to be generous with pours for alcoholic beverage, offer VIP brunch cards to make guests feel welcomed, and remember to never assume all guests know you offer brunch.

Key Takeaways:

• With the increase in visits to restaurants at lunchtime, the competition for these periods has risen dramatically.
• Research your brunch specials to make sure you’re offering the one that’s the most popular with your potential market.
• Make sure to have your servers mention that you do, indeed, serve brunch, as it’s unwise to just assume everyone already knows.

“Once relegated to the occasional Sunday outing, experts are now seeing steady growth of brunch visits on Saturdays”

Read more: http://www.nrn.com/uncap-real-flavor/5-ways-build-brunch-trade