Malawi’s Pizza, which owns franchises in Virginia, Utah, and Texas, is on the cusp of donating its one-millionth pizza. The company’s “Journey to a Million Meals” giveback program seeks to deliver one nutrient-rich meal, made from locally sourced maize, to a child in Malawi for each meal sold in the United States. Co-founder Blake Roney and chef Kent Anderson co-developed the social enterprise concept, and research shows consumers are increasingly supporting commercial brands that support a social mission.

Read more: Malawi’s ‘Pizza with a Purpose’ Nears 1 Million Milestone