According to a study done by a POS company called Cake, they established that happy hour might play a role in improving revenue generation for bars that operated with set happy hours. During happy hours, even smaller and lower revenue generating bars saw an increase in transactions and revenue over the bars that did not have happy hour. They also noted that peak hours were between 7PM and 8PM, and suggests that owners/operators consider moving their happy hour to take advantage of times around this peak.

Read more: Happy hour pays off for bar operators, data finds