Data collection, essentially information collection, is a powerful tool for the restaurant industry. The competitive nature of the restaurant business means that the collection of pertinent facts about clientele can make a big difference in revenue. One of the hardest problems is learning just how to use this data in effective ways. With this software, restaurants can improve customer service and create improvements in all areas of restaurant management.

Key Takeaways:

• Although “big data” appears a complicated term, it’s really just the process of collecting as much data as possible about your customers in order to better serve them.
• Everyone knows that understanding analytics is imperative to improving business operations, but few people actually know how to use it.
• Analyzing big data is vitally important to your business, as it will enable you to better understand your customers’ preferences, improve your menus and service, and generate greater revenues as a result of improving your customers’ experience

“understanding analytics is imperative to improving business operations”

http://www.fastcasual.com/whitepapers/how-big-data-is-revolutionizing-the-restaurant-industry/