Published June 25, 2018

McDonald’s New Value Menu Returns Surprising Results

McDonald’s typically turns over quite a bit of profit after each quarter ends according to their Wall Street averages, but recently there has been an even more substantial strike due to higher menu prices. The popular fast food chain has now added many more signature options that are higher in quality, making them higher in value as well. Incorporating these options into the menu have lead to a huge increase in sales across the globe.

Key Takeaways:

  • McDonald’s has ended another Wall Street quarter with a rise in their profit margins.
  • Now that there are higher-priced options, each visit is costing visitors more money.
  • Customers are starting to take McDonald’s more seriously and engaging with the company in more meaningful ways.

“Ozan said in the call that McDonald’s customers used the menu to add on to their orders.”

Read more: https://www.qsrmagazine.com/finance/mcdonalds-new-value-menu-returns-surprising-results

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