Published December 22, 2014

Priceless menu, faithful patrons

A woman in North Carolina has recently implemented a new menu at her restaurant that has business booming. The gimmick? No prices. The marketing strategy was a success, and revenues tripled during the first week.

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How To: Mobile Marketing Tips and Tricks

Mobile marketing is huge now, but there are a few things you can do to make sure your campaign is effective. First, incorporate a way for customers to provide feedback, such as their location. You can use that information to target specific places for advertising. Also watch your automatic push notifications – create a blackout […]

Published December 19, 2014

Trendy drinks for 2015

The trend forecasts are up for the coming year, and beverages are becoming more globally inspired. Five flavor trends are predicted. The Globalization of Flavor features exotic ingredients from around the world. Minimalism/Purity is all about clean labeling and high quality ingredients. Upscale Comfort beverages are nostalgic with new twists. Citrus Blends are going to […]

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Customers are annoying

There are plenty of nice, friendly restaurant patrons out there who are nothing but polite and understanding – but this isn’t about them. Before you dunk that uptight businessman’s water glass in the toilet, take a moment to breathe and laugh at this list of ten types of customers who could almost push you over the edge.

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How to build long term business success

There’s a lot to consider when beginning a business or starting a franchise, and even more to consider when you’re looking to the future. In this article, Erle Dardick explains three rules to consider for business success. First you need a clear sense of direction – what are you doing, and why? You must have […]

Published December 18, 2014

Don’t pour that grease down the sink!

The law requires all commercial kitchens to dispose of fat, oil, and grease waste responsibly, but what exactly does that mean? If grease is poured down the sink it can eventually solidify and cause clogs even when poured with boiling water. This can cause further problems with bad smells from caught food waste and sewer […]

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The importance of server-customer communication

The relationship between customer and server is brief but meaningful. Servers are representatives of the restaurant, so a nice tip isn’t the only reason customer satisfaction is important.

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Keys to Success – The Local Factor

Business is booming for Colorado-based soup and salad franchise MAD Greens. In this interview, director of marketing Lucas Clark reveals a passion for local sourcing. MAD Greens has its own 1 1/2 acre farm south of Denver. According to Clark, “less food miles equals better taste,” and he cites that as a major key to […]

Published December 17, 2014

Kids’ menu is becoming more sophisticated

Traditionally the kids’ menu offered a few simple items in smaller portions, but now restaurants are taking it up a notch and offering variations on adult dishes with more flavor and healthier options. In the NRA’s 2015 What’s Hot culinary forecast, healthy, sophisticated meals for kids topped the list. Read the full article here: NRA: […]

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Rat – it’s what’s for dinner!

Rats are misunderstood creatures. They get a bad rap based on a lot of misinformation. They actually make great pets, and while pet store rats are called “fancy,” their wild relatives in South America are called something else – delicious.

Published December 22, 2014

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Published December 17, 2014

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