Published January 2, 2015

Selling with a Story

A diner seeks the atmosphere of a fine restaurant not just for the quality and convenience of a served meal, but for the overall experience. Serving wine at the table comes with unique challenges for the server. How do you persuade the customer to indulge? The answer comes from your high school English class – tell them a story.

Over at Nation’s Restaurant News, Washington State Wine Commission marketing director David Flaherty has an eloquent and insightful piece on the subject. Every wine has its own colorful history, and by telling its origin story to the customer you deepen their appreciation and add to their dining experience.

Now more than ever, consumers are interested in where their food and drink comes from. While lower food miles is often indicative of higher quality for much of the menu, alcohol is an exception. Often the more exotic, the better, and if you can craft a story about that wine or beer’s history you’re far more likely to convince diners it’s worth their dollars.

Read the full article here: Selling wine with storytelling
[sc:mbtc]