After a stunning 2017 for McDonalds, CEO Steve Easterbrook says they are just getting started. After restructuring with less bureaucracy and more food offerings, the company’s revenue declined. More importantly than the revenue decline is the fact that profits rose a large 28%. Analysts are predicting that this will be the fourth year in a row that the stock will go higher than the previous year. Along with those improvements, Easterbrook’s compensation has increased as well to nearly double from the prior year. Now investors watch to see how high the brand can climb.

Key Takeaways:

• McDonald’s stock has more than doubled since Steve Easterbrook was named CEO in 2015.
• The McDonald’s refranchising model has increased operating profits by 28 percent during the first nine months of 2017.
• In January, McDonald’s will introduce a new, tiered $1 $2 $3 dollar menu that will enable premium items to offset the value items.

“However you view it, it’s hard to refer to McDonald’s current success as a turnaround story anymore.”

Read more: https://www.qsrmagazine.com/finance/why-2018-could-be-mcdonalds-best-year-ever