Breakfast is key; it’s more important than people might think. To restaurants who serve breakfast, it’s a chance to build a network of repeat customers looking to grab something as simple as a coffee, doughnut or a bagel with a bit of dressings. In our society, the importance of breakfast has been drilled into our heads from youth, a notion that will stay with us for the rest of our lives, especially with hundreds of thousands of choices of what to eat and millions of restaurants to serve us.

Key Takeaways:

• Meal distribution ratings, relevant to when frequent and casual visitors eat at quick-serve meal sites, showed morning hours were preferred in both categories.
• While the findings aren’t surprising for coffee shops, they also showed burger establishments are twice as likely to get morning-hour consumers.
• Specific to them, some sites, like Sonic Drive In and Cafe Rio, seem to pull in later hour visitors.

“Now, analysis of 5 million restaurant visits from Sense360 adds credence to one hypothesis in particular: breakfast is when the most loyal customers come out to eat.”

Read more: https://www.qsrmagazine.com/outside-insights/why-breakfast-crucial-winning-frequent-customers